Though local stations have been slow to broadcast TV commercials in High Definition, the TV spot was designed in 720p and may one day be aired locally in high definition.

In the Spring (of 2009) I had the opportunity to work with my friends at Walsh Sheppard in helping their client MTA. The commercial was called, “How Quick do You Click?” The MTA online directory allows people to find Alaskan businesses with three navigational options. The commercial features these, demonstrating their fun and ease of use.

Green Screen Virtual Set

Ice Cave conceived the project, wrote the script, and designed all the graphics for the piece, which required a complete 3D virtual set. Tony Sheppard from the agency selected local talent, directed the video shoot, provided the music scoring and sound design, and trimmed the footage to fit the 30 second requirement.